| Coding
 One of the keys to the success of a
direct mail campaign is being able to trace where your replies come from. It may well be that one batch of mailings are more successful than another, but how do you tell?
The answer is to give each batch their own code. Your response code mechanism is important information which is handled by Lewis Direct Mail for you. We can print your code - either numbers or letters, discreetly on each document you send out.
Each reply you receive can then be monitored, enabling you to be more targeted in your mailings, should you decide to repeat the campaign.
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